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Part of merck imc effort

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Reference no: EM131088978

1. Brad is a pharmaceutical representative for Merck. He attends a medical conference where he gives a presentation about a new drug that is being manufactured by his company. Brad's presentation is a part of Merck's IMC effort and it represents:

  • encoding of the product message.
  • decoding of the product message.
  • feedback for the promotional message.
  • noise generated by the promotional message.

2. In the context of the communication process, translating a message into understandable terms and transmitting it through a communications channel is known as _____.

  • decoding
  • referencing
  • polarizing
  • encoding

Reference no: EM131088978

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