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ASSIGNMENT
In business, there are many industries. Starting from how you get to school (Transportation), the gas you need to power the vehicle you're in (Energy), the sounds coming from the radio (Music), and the phone you're texting on (Telecommunications). That's just one thing you do in a day!
Each of you will choose an industry that only you will work on. Identify five companies that are in this space, competing for dollars from the same customers. Make sure that at least one company is a national company and and at least one is Miami-based.
For each of the companies, describe their USP - Unique Selling Proposition. What do they do differently? Why does someone buy their product and not those of the competition?
For each company, write at least one paragraph on what sets their brand apart. Make sure to include at least one advertisement (on YouTube or Vimeo) that shows the image of your brand.
What sales channels are you using? What is a marketing budget for your product and how are you spending this budget? What are the metrics that you are using in order to define the success of a product
at a generic level innovation is a core business process concerned with renewing what the organization offers the world
Imagine that you developed an 8-item self-report measure of hypochondriacal tendencies. Tell how you would examine the test-retest reliability.
1. When the market research problem isn't clearly defined, a researcher should engage in _______ research. 2. A(n) _______ is often used to illustrate the position of a firm's products or brands in consumers' minds.
i would like you to read it carefully and analyze the following sets of issues so that you can fully understand the
Describe the target market of the product and the segmentation strategy
Sustaining Tourism's Benefit, please search the Internet to find any destination for sustainable tourism in the US and briefly discuss why the destination of your choice could be examples/cases of sustainable tourism
Do some research on Venmo, a smartphone app. Tell what it is, how it works, and your predictions about who the target market is and how successful do you think it will be.
Do research with your team to identify several instances where robots are taking jobs away from human employees.
Explain Relationship between eBusiness and fair trade and the concept of ethical consumerism has emerged over the past 15 years to describe actions taken by individuals seeking to actively support products according to their perceived ethical cre..
A broadly defined, enduring statement of purpose that distinguishes a business from others of its type is referred to as which of the following?
Ethics in Leadership: Ethical leadership is certainly a hot topic in today's business environment. Summarize the case and describe the issues
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