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Patients traditionally have received all their medical information from their physicians. However, "Dr. Google" and "Nurse Bing" have increasingly become trusted sources of health information. As a result, everyone from pharmaceutical companies to prosthesis suppliers has added direct-to-consumer advertising to their promotional mix. This is very controversial because it tends to disrupt the traditional doctor-patient relationship.
This project provides you with the opportunity to thoroughly research a current direct-to-consumer advertising technique (online ads or social media, for example) and how it is used to promote a healthcare product or service. This project will help you understand how to communicate directly with healthcare consumers and improve your marketing knowledge.
This is when you turn in your thesis and outline to give direction to your research paper about your healthcare marketing related topic.
Your thesis statement should be a strong one and should outline the path that your project will follow. Use standard outline format for the outline. The outline should support the thesis, listing topics and sub-topics for our paper.
Paper should be APA formatted and references with the web address (URL) given as well.
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