Reference no: EM131071474
This is a 6-7 page essay for an integrated marketing course. The product is soda, and the brands to compare are Pepsi vs Coke.
Part 1: Proposal: Description of company and its brand/product (product, price place, promotion), its product category and its direct competitor. (1 page)
Part 2: Brand Audit: Determine what factors contribute to the performance and equity of the brand, outline the following: intention of the brand, stakeholders perception of the brand, in reference to mix marketing activities, what is the direct competition involved in the brand to influence it, provide detailed information about these communication and promotional activities, such as the offering of new brand extensions, promotions, co-operative advertising, sponsorship, etc. (2 pages)
Part 3: Using Brands: Coke vs Pepsi, complete a brand audit using two brands: target marketing segments, differentiation points, positioning, relevance, identity, and relationships (2 pages)
Part 4: Conclusion: explain why you think the market position of the brand needs to be improved by strengthening the brand equity and improving the integrated marketing communications strategy. (2 pages)
|
Different sampling methods
: 1. How would you use a sampling distribution? 2. What are the different sampling methods and please explain two of them in detail to the class? 3. What are three factors to consider to determine your sample size and explain each?
|
|
Interesting example of strategic behavior
: An interesting example of strategic behavior comes from a 1997 article about Microsoft’s investment in Apple (New Straits Times, 1997). The article is included in the Required Readings list. Facing tough anti-trust scrutiny from government agencies, ..
|
|
Provide a detailed description of memory
: Provide a detailed description of memory. Describe the memory encoding process
|
|
Consider demand elasticity and market structure
: Bulls Eye department store specializes in the sales of discounted clothing, shoes, household items, etc. similar to the offerings at a regular Walmart or Target. Bulls Eye is the only department store in Show Low and the nearest other discount retail..
|
|
Page essay for an integrated marketing course
: This is a 6-7 page essay for an integrated marketing course. The product is soda, and the brands to compare are Pepsi vs Coke. Part 1: Proposal: Description of company and its brand/product (product, price place, promotion), its product category an..
|
|
Process is necessary-complementary to strategic management
: Defend the Process of developing a mission statement. Why do you feel that this process is necessary and complementary to strategic management? Support you answer with at least two examples.
|
|
Supply technique versus others
: 1. Class - JIT replenishment ensures that items are delivered to the point of use shortly before they are needed in the correct quantity and helps to reduce storage costs. There is no inherent assumption about better quality associated with JIT an..
|
|
Many types of physical and mental maladies
: Present an argument supporting the position that the ADA has been appropriately interpreted and applied by the courts (in terms of the types of disabilities covered), or that it has not (for example, that it has been overly interpreted and applied to..
|
|
Theory of differential rent based on accessibility
: Explain Von Thunen’s theory of differential rent based on accessibility. Consider the basic case of a single agricultural good. Be sure to make clear the key assumptions and major results. Go on to explain how the model works when there are two agric..
|