Packaging serves useful function for tangible products

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Reference no: EM132218999

1. The general manager for a retail clothing outlet was recently cited as saying, “IT is the cornerstone of our company. All of our decisions are based on the sophisticated systems that we have deployed throughout our organization. IT drives our decisions.” What position should the manager hold regarding IT and its influence on decision making?

A. IT should drive business decisions.

B. Organizational goals should drive IT decisions.

C. Organizational strategy should drive IS decision making.

D. Business strategy should drive IS decision making

E. All strategy should be driven by IT strategy.

2. McDonald's golden arches, the GEICO gecko, and the Pillsbury doughboy are all symbols incorporated within a brand, also known as the:

a) Brand name

b) Aesthetic appeal

c) Brand mark

d) Product Feature

3. Immanual Kant’s categorical imperative theory:

a) requires that we avoid one-sided benefits as a result of ethical decisions.

b) makes it easier to settle international business ethical decisions.

c) believes you have to be fair and ethical whether you want to be or not.

d) all of the above.

4. Packaging serves a useful function for tangible products by:

a) Promoting a message for the brand

b) Enticing a customer to purchase a product within a retail store

c) Storing a product until it can be shipped and used for consumption

d) Informing customers about the product

e) All of the above are useful functions of packaging

Reference no: EM132218999

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