Packages have marketing value but no functional value

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Reference no: EM131791475

1. Packages have marketing value but no functional value.

True

False

2. Newspapers, magazines, television, radio, and direct mail are all examples of advertising media.

True

False

3. The makeup of a promotional mix depends on many factors, including a firm's promotional resources and objectives, the target market, the product characteristics, and the feasibility of various promotional methods.

True

False

Reference no: EM131791475

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