Overcome in the international marketing environoment

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Reference no: EM13843874

Imagine you own a company that manufactures sunglasses. To lower production costs, you want to move your factory from a developed country to a low-wage country. After doing some research, please answer the following questions:

Provide a synopsis of the case.

Q1. Choose a prospective country from the list provided to you to which you will move. Why did you select this country?

Q2. What elements of the national business environment will affect your move?

Q3. Are there any obstacles to overcome in the international marketing environoment?

Q4. How will managing your company be different in the new country? Think about the environment and the culture.

Q.5. How will managing your new employees be different in the new country? Think about the environment and the culture.

Reference no: EM13843874

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