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Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived benefits. Sometimes translating desired benefits to product design, features, and overall product strategy can be challenging for marketers. Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful.
Compare Pandora’s original business model with its current business model. What’s the difference between “free” and “freemium” revenue models? What is the customer value proposition that Pandora offers? Why did MailChimp ultimately succeed with a fre..
Discuss some forecasting issues that you encounter in your daily life. How do you make your forecasts? Are your forecasts accurate? What improvements can you make in the forecasting process. Be specific
Find a recent (past 3 years) article in a professional journal regarding social marketing in health care and write a 2 to 3 paragraph summary of the key concepts in the article.
Why is multichannel retailing becoming an important marketing strategy? Use examples to support your statements.
Your family runs a specialty ice cream parlor, SCOOPS. The company manufactures its own ice cream in small batches and sells it only in pint-sized containers. List the reasons why you need to restructure your channel of distribution! Explain. Decide ..
It has arranged to purchase a particular type of ceramic pottery from a Korean artisan. The artisan makes the pottery in 120-unit batches and will ship only that exact amount. The transportation and handling cost of a shipment is $7600 (not including..
The employment-at-will doctrine allows employees to quit at any time for any reason and employers to fire employees at any time for any legal reason. How does an employment contract change the relationship between employers and employees from the rel..
How does having a scope and WBS help project teams during project execution? Why is it difficult to develop good plans? Name the main planning tasks performed as part of project integration management? What are the main documents created, and what sh..
Strategic sustainability planning covers purposes and benefits, SWOT (strengths, weaknesses, opportunities, and threats) analysis for strategic sustainability planning, tactical plans, goals and indicators for goal achievement, and setting metrics..
How are Hypothesis Development and Theoretical Framework employed in Healthcare? How does the Measurement of Variables (Operation Definition) play a role in Healthcare Field.
Knowing the importance of sustainability of the environment and Corporate Social Responsibility (CSR) for the company. Suppose you are PR Director, what would be some of the criteria to integrate sustainability into its long-term PR strategy?
Explain the relationship between work breakdown structures network diagrams and risk management.
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