Outside-in strategic perspective in the global market

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Reference no: EM131159145

1. ECCO has a fully integrated vertical value chain. What are the pros and cons of this strategy? What economic and strategic factors should be analyzed to answer this question?

2. Is ECCO following an inside-out or outside-in strategic perspective in the global market? What are the implications of this choice and how can ECCO increase its sales and marketing efforts?

Reference no: EM131159145

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