Reference no: EM132260759
Part I: Critical Thinking Questions
1. Outline the four stages of the product life-cycle. Analyze how a firm can determine which stage a particular product is in.
2. Under what conditions would a firm be most likely to use non-price competition?
Part II- Researching Different Careers
Standard and Poor's Industry Surveys, designed for investors, provides insight into various industries and the companies that compete within those industries. The "Basic Analysis" section gives overviews of industry trends and issues. The other sections define basic industry terms, report the latest revenues and earnings of more than 1,000 companies, and occasionally list major reference books and trade associations
Assignment
1. Identify an industry in which you might like to work.
2. Find the industry in Standard & Poor's (Note: Standard & Poor's uses broad categories of industry. For example, an apparel or home-furnishings store would be included under "Retail" or "Textiles.")
3. Identify the following:
a. Trends and issues in the industry.
b. Opportunities and/or problems that might arise in the industry in the next five years.
c. Major competitors within the industry (These companies are your potential employers.
d. Submit a report of your findings.