Reference no: EM133017069

ToolsCorp Corporation is a fictitious company that does not exist anywhere. For the purpose of this course, it is located in Tennessee. As members of the senior management team of ToolsCorp Corporation, your group has been asked to organized a report for the Strategic Officers Steering Committee (SOS-C) of ToolsCorp Corporation. The purpose of this paper is to obtain permission from them to go forward with the next step (developing a full-blown business plan) for ToolsCorp's strategic initiative to break into the global marketplace.

Your paper should discuss the following (at a minimum):

-A complete strengths, weaknesses, opportunities, and threats (SWOT) analysis (including at least 5 factors from each category and full explanations of why each factor is important and why it was placed in the category) of the environment that exists within ToolsCorp and the environment that ToolsCorp is proposing
-An outline of the business plan to be developed for ToolsCorp's strategic initiative
-A full mission statement containing the nine components and presented in a well written paragraph
-Key operating principles as you will apply them
-A preliminary market analysis of the market(s) into which ToolsCorp expands
-The one-year, five-year, and ten-year strategic objectives of the strategic initiatives presented as one strategic proposal for each time frame (3 strategic proposals in all), complete with implementation plans, potential ramifications, and feedback mechanismsDiscuss the where, how and when ToolsCorp going to do business with Bosch in Germany. Established an 1 year plan strategic objectives. Make sure it addressed the following questions and why.
1. How ToolsCorp will established a joint venture with Bosch
a. Provide information on how ToolsCorp will utilizing Bosch existing facilities, marketing campaigns, distribution channels, large retailer relationships and suppliers
2. Establish a product range to sell in Germany
3. Co-training between German and US workers
a. Integrate US workers into workforce
4. Cultivate relationship with potential customers
a. Launch own online marketing campaign

-The additional material that your group considers necessary to support the case for going forward with ToolsCorp's global strategic initiative (This is not optional, you must input additional material.)Background Information
ToolsCorp Corporation is a fictitious company that does not exist anywhere. For the purpose of this course, it is located it in Tennessee. It builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers that place sales papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the United States and Canada, ToolsCorp is trying to break into the global marketplace.