Outline common marketing strategies and marketing approaches

Assignment Help Business Management

Reference no: EM132165231

Develop a marketing plan Assignment -

Assessment Task 1 -

Activity 1A - For this activity, you will identify organisational objectives of Cocoa Delight (Attachment 1) to devise, document and present a marketing plan. Your marketing plan must also include: evaluation of marketing opportunity options, marketing strategies that utilise existing strengths and opportunities and develop resources and expertise as needed to meet objectives, marketing tactics that are legal, ethical, achievable and can be reviewed, costs, scheduling, responsibilities and accountabilities for tactics, strategic use of marketing approaches and marketing mix, rationale for objectives and chosen strategies and tactics.

Show your draft marketing plan to your Trainer for feedback, incorporate any changes required and submit the draft marketing plan to your Assessor for summative evidence.

Activity 1B - For this activity, you will adjust the draft marketing plan developed for Activity 1 above by response to feedback from key stakeholders and disseminate for implementation. Your Assessor will role-play a key stakeholder for this Activity.

Show your draft marketing plan after adjustment to your Trainer for feedback, incorporate any changes required and submit your final marketing plan to your Assessor for summative evidence.

During these Activities, you will be observed by your Assessor demonstrating the following:

Devise marketing strategies by:

Evaluating marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process
Developing marketing strategies that address strengths and opportunities within the organisation's projected capabilities and resources
Developing strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives
Developing feasible marketing strategies and communicate reasons that justifies their selection
Ensuring strategies align with organisation's strategic direction
Developing a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives

Plan marketing tactics by:

Detailing tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible
Identifying coordination and monitoring mechanisms for scheduled activities
Ensuring tactics are achievable within organisation's projected capabilities and budget
Ensuring tactics meet legal and ethical requirements
Ensuring tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary

Prepare and present a marketing plan by:

Ensuring marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix
Ensuring marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics
Presenting marketing plan for approval in the required format and timeframe
Adjusting marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe

Assessment Task 2 -

Question 1. Summarise organisational structure, products and services and overall strategic and marketing objectives

Question 2. Outline common marketing opportunity options including:

strategic alliances and cooperative business models
new products or services to target specific markets
greater market penetration with existing products or services
take-overs
new businesses and franchising
other options relevant to the organisation

Question 3. Outline common marketing strategies and marketing approaches

Question 4. Explain processes to ensure marketing strategies, approaches and marketing mix align to organisation's objectives and are legal, ethical and achievable

Question 5. Outline the legislative and regulatory context of the organisation as relevant to the marketing plan.

Note - Need help for a diploma level assignment - Develop Marketing Plan.

Attachment:- Assigment File.rar

Reference no: EM132165231

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Reviews

len2165231

11/13/2018 2:56:44 AM

I need help for a diploma level assignment - Develop Marketing Plan. Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the regulation, licensing and risk - risk management field of work and include access to: Relevant legislation, regulations, standards and codes, Relevant workplace documentation and resources, Case studies and, where possible, real situations and Interaction with others.

len2165231

11/13/2018 2:56:38 AM

Students must complete all assessment tasks and submit their evidence to the assessor. Each task will be graded as either S – Satisfactory or NS – Not Satisfactory by the assessor. Students will be given feedback by the assessor. The assessor will use Task checklists to assess each task. If the task is graded as NS – Not Satisfactory, the assessor will provide clear feedback to the student and the student will be required to re-submit the evidence. When all assessment tasks have been graded as S – Satisfactory, the student will be deemed C – Competent. If all the assessment tasks are not satisfactorily completed, the student will be deemed NC – Not Competent and the Assessor will detail the reasons for this assessment decision on the front page of this document. Students can appeal to Vocational Training Institute against an assessment decision. This appeal should be made in writing within 7 days of the assessment decision.

len2165231

11/13/2018 2:56:31 AM

You are instructed to read the following questions and seek for guidance from your Assessor for any unsure sections for clarification. Please print your answers for each question on separate sheet, making sure that your name, your student ID, Unit Name and code, question number and date of submission are included on your answer sheet. Before submitting your answer sheet please show it to your Assessor for feedback and incorporate any changes accordingly. Your Assessor will deem each answer as either S – Satisfactory or NS - Not Satisfactory. In the event that you are deemed NS – Not Satisfactory, you will receive feedback from your Assessor and you then will be required re-submit the answer/s on a separate page. (Ensure that your name, your student ID, Unit Name and code, question number and date of submission on your re-submitted answer). Only when have answered all the questions S- satisfactorily you then will be deemed S – Satisfactory for this Assessment Task.

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