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Assignment Question: Outline and explain the concept of internal marketing and why it is important is services products. How would you introduce an effective internal marketing programme to an organization?
Attachment:- 325635_1_MM---Assignment-Question-Brief.doc
Whatever structural approach you choose it is a good idea to begin with a mind map whereby you can plot how various factors connect with each other, how and where you will integrate your theories and models and which examples you will use to illus..
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