Outline and briefly discuss a possible grand strategy

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Reference no: EM133578660 , Length: 6 pages

Case Study - Manchester United

1. Within the case-study context, supported by additional research, indicate how MUFC could potentially implement both a red and a blue ocean strategy. Use any relevant or possible potential examples in both cases (10).

2. How has Manchester United aligned itself to the external environmental factors in the global football industry? Conduct a PESTLE analysis of the football industry in a wider environmental context, by including global or international trends or factors (20).

3.Based on these findings identify five (5) key opportunities and threats, commenting on how well placed MUFC is currently positioned to exploit the opportunities and deal with the threats (20).

4. Identify the main stakeholder groups involved in MUFC and map their power and level of interest. Fully discuss how the expectations of the various stakeholder groups might differ and potentially come into conflict.

5. Outline and briefly discuss a possible grand strategy that MUFC could employ to ensure their long-term success and survival.

Conclusions (Citations and Bibliography (20)30% Penalty if no citations or in-text references are evident All entries are in accordance with the accepted method, Excellent conclusions drawn Mostly correct, but a few inconsistencies or errors in the Bibliography and in-text referencing. Sound conclusions In-text Referencing and bibliography are incorrect/incomplete/ absent. Weak conclusions and recommendations

Questions

Within the case-study context, supported by additional research, indicate how MUFC could potentially implement both a red and a blue ocean strategy. Use any relevant or possible potential examples in both cases.

How has Manchester United aligned itself to the external environmental factors in the global football industry? Conduct a PESTLE analysis of the football industry in a wider environmental context, by including global or international trends or factors.

Based on these findings identify five (5) key opportunities and threats, commenting on how well placed MUFC is currently positioned to exploit the opportunities and deal with the threats.

Identify the main stakeholder groups involved in MUFC and map their power and level of interest. Fully discuss how the expectations of the various stakeholder groups might differ and potentially come into conflict.

Outline and briefly discuss a possible grand strategy that MUFC could employ to ensure their long term success and survival.

Attachment:- Case Study.rar

Reference no: EM133578660

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