Reference no: EM132987334
As Manager of Information Technology for Fashion Land, a retailer of women's clothing and accessories, you have a staff of two primarily focused on computer and network assets. You have seen the business grow from 4 stores in Toronto to 50 stores located across Canada, and 3 stores in New York state. The stores sell a variety of upscale products including jeans, tops, dresses, and accessories. Fashion Land's marketing research team realizes that the majority of its target customer group-females between the ages of 13 and 35---are regular users of the Web. The researchers have asked you for help in developing an electronic commerce initiative for Fashion Land.
a. Outline a strategy for Fashion Land's online business initiative. The outline should include a list of business objectives, and key website features.
b. Outline a plan to deliver a web presence.
c. Describe your recommendation for hosting, software, payment processing, and advertising.
d. Review international, legal, and ethics issues that might arise in the development of this electronic commerce site.