Other presence in order for the service to transpire

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Reference no: EM132159064

1. When the customer and the service provider must be simultaneously in each other’s presence in order for the service to transpire, we say the service is characterized by...

a. intangibility

b. perishability

c. heterogeneity

d. inseparability/simultaneity

e. spontaneity

2. If Hefty Trash Bag Company expresses concern that its products are having too great an impact on the pollution of ground water under landfills, this concern is directly related to the firm's

a. social responsibility

b. marketing concept.

c. profitability.

d. ethics.

e. distribution system.

3. The first step in deciding whether and how to go global is to _____.

a. establish a research budget

b. create an internationalized mission statement

c. create broader marketing objectives

d. hire someone with experience to manage the global operations

e. examine basic market conditions including domestic demand, market potential abroad, and the firm’s ability to achieve competitive advantages.

Reference no: EM132159064

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