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If you've had a really bad day (one of those "I wish I had stayed in bed days"), is there a product that always makes you feel better? How about at the holidays; does your family have favorite foods that you associate with all the good things the holidays mean to you? The firms that make those products certainly hope so, because it means they have been successful in creating a brand image that you associate with positive feelings or values. We don't even have to eat that favorite food; just the logo or jingle can cause us to make those associations. Explore the brands you love and how the firms that sell them to you have created a brand image.
For this discussion, first read Real Marketing 8.2 in the textbook. Then, select one of your favorite brands and describe how you see its brand image. What do you think the firm did to create that image? If you were the brand manager for the product, what would you do to continue building that brand? Be specific and get creative. After all, if Harley Davidson can build a brand that makes 55 year old orthodontists feel like wild weekend bikers - the road's wide open.
Consider back on your experience and make about an example of each you were subjected to. Motivators can either be positive or it can be negative.
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In the passenger airline industry, forecasting customer demand and ensuring there is enough capacity in terms of flight crews can be a competitive advantage.
Deviations in the political, legal, regulatory, economic and cultural institutions in these areas have created significant growth
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Can you find the key trait theories of leadership and give a brief description of them and if possible can you say which ones, if any, are used nowadays.
For a one-period binomial, what is the one-period up movement in the stock price and the one period down-movement in the stock price, if the current stock price is $90, its annual standard deviation of continuous returns is 30% and the option matu..
identify the theoretical model that relates to the implementation of electronic medical record and internal and external resources available for the change
Please help with ideas and information for me to write a research paper on Dr. W. Edwards Deming. I will write the paper myself, I just need help getting started. Thank you.
Explain which intellectual property appears the most difficult for a business owner to protect. Offer support for your answer.
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