Organizations must be able to adjust their products feature

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Reference no: EM132233712

Managing existing products

Organizations must be able to adjust their products’ features in response to changes in customers’ needs. One way they do this is through Line Extensions. As discussed in your chapter, A line extension is the development of a product closely related to existing products in the line but designed specifically to meet different customer needs. The other way they do it is through product modification. A product modification means changing one or more characteristics of a product.

For extra credit, take a look at the soup industry. This industry has changed drastically from the old fashion chicken noodle soup to the huge assortment of soups that are on the market. Discuss the changes you have seen in this product, product line, product modifications that has basically rejuvenated this industry.

Reference no: EM132233712

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