Organizations change over product category life cycle

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Reference no: EM131662367

Clearly describe your product and product category and then consider how products, processes, and organizations change over a product category's life cycle.

From your understanding of Heany's and Robertson's typologies, which product category does your product fall into? What does this tell you about how the products should be developed and marketed?

Specifically, discuss how the product that you selected relates to the new product development process steps.

Reference no: EM131662367

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