Organizations are required to link goals and effectiveness

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1. Many organizations are required to link goals and effectiveness. What assumptions underlie such a directive? Identify one limitation of this approach.

2. Discuss the balance between business profits and sustainability. When the costs of pursuing sustainability goals reduce business profits, which stakeholder interests should take priority: business owners or society at large?

3. How is healthcare marketing different from marketing in other industries?

Reference no: EM132186966

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