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Organizations and a list of attributes

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Reference no: EM133248849

Below is a list of some Well-known nonprofit organizations and a list of attributes. Look at each nonprofit and identify up to three attributes that you would use to describe your impression of the organization. Don't think too long; just write down the first three words that come to mind when you read the organization's name

Organizations:

American Red Cross

Salvation Army

Nature Conservacy

Greenpeace

Boy Scouts

Teach for America

National Geographic Society

City Year

United Way of America

Doctors without Borders

Habitat for Humanity

Children's Defense Fund

Boston Symphony Orchestra

Yale University

YMCA

When you are done, consider these questions:

What do the results suggest about attributes for the brand in each case?

Why do you think each organization has the image that it does, either positive or negative?

Reference no: EM133248849

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