Organizational change can be anxiety producing process

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1. In marketing, what is the importance of determining the main problem in a research project? Why would a business not need market research?

2. Organizational change can be an anxiety producing process. What are ways that change can be managed to reduce the level of anxiety experienced by organization participants? How can crucial conversation and well written memos to staff make a difference?

3. Knowing that many consumers in emerging economies are wary of buying online, what would you do, as an e-marketer, to encourage them to change their attitudes and behavior?

Reference no: EM132207185

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