Organizational buyer vs. individual consumer

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Reference no: EM132179896

Using the same product or service from the Discussion Assignment and the information from the readings, create a model of buyer behavior for the product/service. Next, create a model for an organizational buyer vs. an individual consumer.

Please, avoid repeating the same "toothpaste" answer.

Please, include in-text citations + references at the end.

Reference no: EM132179896

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