Reference no: EM132201825
The AIDA acronym stands for
a. answer, introduce, develop, ask.
b. attention, interest, desire, action.
c. answer, interest, deduce, action.
d. attention, introduce, desire, ask.
Trenyce is looking to analyze her surrounding suburbs in order to market a new product. She should consider which of the following in her research of her audience?
a. Demographics, trends, and product innovation
b. Prices, compatibility, and demographics
c. Trends, demographics, and customer wants
d. Product innovation, mobility, price point
Which of the following is not necessarily an important step for an organization to take when rectifying a mistake to a customer?
a. Apologizing to the customer
b. Offering atonement
c. Solving the problem
d. Involving top management in finding a solution
Kelly, the store manager for a large department store, believes that sales is truly an interpersonal process. She therefore believes in which theory of sales communication?
a. SPIN
b. Sales as motivation
c. Relationship selling
d. Product knowledge
When you must deny a customer something they have requested, the best way to do it is to
a. be very direct. Do not pad the "no" with forgiving explanations.
b. be empathetic. Make sure they understand that you regret having to say "no."
c. avoid giving an answer. If you can put it off long enough, they will forget.
d. offer all the reasons for why giving them what they want is a poor choice for both the customer and the organization.