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Pick an industry and identify four companies in the industry that pursue one of the four main business-level strategies (low-cost, focused low-cost, and so on)
Low-Cost Strategy-Driving the organization’s total costs down below the total costs of rivals.
Differentiation- Distinguishing an organization’s products from the products of competitors on dimensions such as product design, quality, or after-sales service.
“Stuck in the Middle”-Attempting to simultaneously pursue both a low cost strategy and a differentiation strategy. Difficult to achieve low cost with the added costs of differentiation
Focused Low-CostServing only one segment of the overall market and trying to be the lowest-cost organization serving that segment.
Focused Differentiation-Serving only one segment of the overall market and trying to be the most differentiated organization serving that segment.
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