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Organization marketing strategies

Assignment Help Marketing Management
Reference no: EM131161371

  1. Use Disney Co as a company
  2. Based on your assessment of the organization marketing strategies evaluate how the organization is performing each element of its marketing mix:
    1. Product strategies
    2. Pricing strategies
    3. Distribution strategies
    4. Promotion strategies
  3. For each marketing mix element above, evaluate each of the following four areas:
    1. Is the organization on target to meet its sales goal?
    2. What metrics could the organization use to measure performance?
    3. What performance diagnostic tools could the organization use?
    4. What corrective action do you suggest for the marketing mix element?
  4. Based on your assessment of this organization, describe how it is equipped to meet the future challenges of marketing.
  5. Paper requirements:
    1. Length: five - six pages.
    2. Research requirements: 10 research sources. Sources must be credible and from the last five years.

Reference no: EM131161371

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