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Every organization involved in delivering either a product or service faces major pricing decisions. These decisions can range from simple to complex decisions. However, pricing decisions can be grouped into three categories. Using the Internet, select a company and a new service that you think the company could offer, and then describe three categories ( 1. setting a price for new services, 2. make a decision to modify prices over time 3. make a decision initiating and responding to price change) that your pricing decision for the new service would be based.
The Pfeiffer Company manages approximately $15 million for clients. For each client, Pfeiffer chooses a mix of three investment vehicles: a growth stock fund, an income fund, and a money market fund. The risk ratings for the growth, income, and money..
Describe any information that may help Alliance reduce costs while providing better service. Propose a new approach that could be used by Alliance by using the purchase information that can be obtained on individual customers.
Describe the difference between product and service. What is ESPN selling? Discuss this in terms of the core benefit, actual product, and augmented product levels of ESPN. Expalin why brand equity is important to the seller. Does ESPN have strong bra..
Dewey Cheatham is the new Vice President of Marketing for a large online search engine company, Pottstown Innovative Enterprises (AKA, PIE). Dewey has been doing some research into how he can increase the Company’s revenues and thereby really impress..
Can we be mistaken in our faith? What are the consequences of such mistaken faith?
Why do accidents happen in the workplace? Why is employees' safety and health important?
For Service processes, Mass service and Professional service require the operations manager to focus extensively on:
Assignment Outcomes Integrate the course concepts through interaction with other Learners and your Mentor.
Which of the following is an advantage of a functional type of organizational structure?
With the information available to Chen in 2009, do you think her decision to invest $45 million to diversify RoboTech into medical robotics was appropriate?
Identify a company that has applied a diversification strategy. Was it related (concentric) or unrelated (conglomerate) diversification? Discuss what you think could have been their reasons for doing this strategy.
Dumoor Appliance Center sells and services several brands of major appliances. Past sales for a particular model of refrigerator have resulted in the following probability distribution for demand: Based on cost considerations as well as storage space..
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