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At a recent strategic planning retreat of a 40-person multi-specialty group, the administrator made a presentation that focused on the coming year's plans to establish the organization's first two primary care satellites, which would be located in the two growing suburbs of the community. These new additions would require the hiring of four family practitioners and other support staff. When the administrator finished her presentation, one of the most senior physicians stood up and said, "This is a foolish expenditure. We're so busy now in this group, we can't even see another patient. Our revenue was up 14 percent according to the previous financial presentation we heard. There is no reason to change what we're doing." How might you respond to this physician?
Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. Describe the different market-segmenting strategies companies pursue and why.
Prepare a two-paragraph position statement that describes your agreement or disagreement with the following statement: Contribute to moving the discussion and analysis forward
develop a research paper on a topic of interest related to this course. students should work on this assignmentnbsp
create the second part of the advertising portion of the marketing communications plan using the business and
Represent a Research Report on Customer Relationship Management and explain the major points Present this service organisation as a blueprint.
How does the marketing environment affect a firm's marketing strategy - what steps in the evolution of new products are most important? Which are least important? Defend your choices.
What exactly are situational effects on consumer behavior? Provide at least three examples of ways in which situational effects influence your own consumer behavior. That is, provide at least one example of how situations influence brand preferenc..
Explain why you believe these concepts or skills will be beneficial to you.
The specific course learning outcomes associated with this assignment are: Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps. Develop strategies to assess performance and achieve marketing goals. Create an effective mark..
1.when is adaptation applicable in international marketing? provide an example. might adaptation result in diminishing
Describe the market, company ability to target segments, and the competition.
Being a socially responsible company is not only the right thing to do, but makes companies more PROFIT through positive WOM, customer retention, having a clear point of difference vs the competition. This is the value of a brand.Many businesses,..
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