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Metabical wants to introduce a new weight loss drug to the market. As indicated in the Metabical: Positioning and Communications Strategy for a New Weight Loss Drug case, Barbara Printup must make several decisions. She must determine a positioning strategy and marketing communications plan in preparation for the launch of the new drug. Printup must also consider consumer behavior and the opportunities medical staff have to suggest the product to their patients. Based on that decision, recommend how Metabical should be marketed to consumers.
Describe the optimal techniques for positioning the product for its target market. What is the best way for Printup to differentiate this product and appeal to a specific consumer group?
Outline a basic marketing plan that addresses the following (500-750 words):
What is the optimal technique for positioning the product in the market? Describe the product line and include competitors within this industry.
Recommend the most appropriate marketing channel.
Provide an estimate for media advertising and promotion expenditures for the initial product launch.
Recommend a manufacturer’s suggested retail price. Provide a justification for your pricing strategy.
Discuss how you could gain the qualifications you are missing. What questions do you have about the application itself?
For your initial posting choose one of the scenarios and discuss would be an effective response.
Will TiVo become a great company with a big name in the future of hi-tech industry. What is the main marketing strategy for TiVo?
Analyze the system as an open network. Determine the behavior of an equivalent CONWIP system (closed network).
Explain the wheel of retailing theory. Is this theory applicable today? Why or why not?
Define the strategic nature of employee training and development. What criteria might an organization use to determine a strategy regarding employee training and development?
Your work with UWEAR and PALEDENIM has been completed. You have sent an e-mail to the client requesting feedback on any final requests before you close the project. Tom Tramlin, the chief executive officer (CEO), has sent you the following e-mail ..
Describe the benefits of coproduction in healthcare. Provide a specific healthcare example of how coproduction can help a patient's healthcare experience. How can patients take on the role quasi-managers in their healthcare experience?
Under what circumstances might a long-term care organizations choose to join an integrated system? An integrated network?
joe henrys machine shop uses 2530 brackets during the course of a year. these brackets are purchased from a supplier 90
A simulation was run with 1,000 trials and the resulting frequency chart and statistics table is shown below.
Calculate the process capabilities for the doctors at each of these locations. Which is the most capable and which is the least?
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