Opportunity to form or change their impression with the firm

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Reference no: EM131726921

"The moment of truth is a moment in time when a firms gives the customer an opportunity to form or change their impression with the firm. This summer we did some updating to our home and we had to decide which contractor to use. We were between two people and had heard opinions on both. However, one contractor stood out to me due to their superior quality work and customer service; they went way above and beyond for us. This was my moment of truth, whether to base my choice on what others said or my own impression of the company. I am glad we used who we did". What's you take on this persons experience?

Reference no: EM131726921

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