Reference no: EM132240107
1. T/F Operations delivers what marketing promises to customers:
2. T/F In the Ritz-Carlton organization, the management of quality includes service standardization and employee empowerment:
3. T/F It is very easy to transform ideas into commercially viable products:
4. T/F Net profits are lowest during the maturity stage of the Product Life Cycle:
5. T/F The “Moment of Truth” is when consumers select their brand of choice:
6. T/F In the Ritz-Carlton organization, “command and control” is the preferred management technique:
7. The Gartner Hype Curve is: A. Is the name of a new attraction B. Track new technologies C. Is used during negotiations D. None of the Above
8. T/F Montreal’s Schwartz’s Deli is an example of an excellent customer experience due to a very modern looking decor:
9. T/F The documentary “The Lightbulb Conspiracy” shows examples of systematic, planned obsolescence in the product development process:
10. T/F Perceptual maps are visual tools useful in the identification of new product opportunities:
11. T/F Learning curves are standardized and are interchangeable between firms:
12. Which of the marketing mix building blocks are necessary in services? A. Product B. Price C. Place D. Promotion E. People F. Perceptions G. Process H. None of the Above I. All of the Above
13. Dr. W. Edwards Deming was: A. The former president for the Ford Motor Company B. Former president of Xerox C. Former of modern tqm D. None of the Above