Operations contribution to the new product development team

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Reference no: EM132219125

1. Companies that understand how their products _____________________ achieve double the ___________________ of their less-in-touch rivals.

a. Meet customer's needs; record hits

b. Make money; profits

c. Solve customer's problems; shareholder returns

d. Social networking capabilities; stock price

e. None of the above

2. What is Operations’ contribution to the New Product Development Team?

a. Technical expertise needed to translate designs into an actual product/service.

b. Deep customer insight that leads to product ideas.

c. Ability to assess financial viability.

d. Feedback on design as well as how customers will actually use the product

e. Technical expertise needed to translate concepts into product/service designs.

3. During the screening/scoping phase of new product development, you should ask two questions, which of the following are those questions?

a. How much profit will this product give the firm? Who is the target market for this new product?

b. Will the product meet the competitive test? Does the product really fit the product strategy?

c. Who is the target market for this new product? Does the product really fit the product strategy?

d. Does the product really fit the product strategy? How much profit will this product give the firm?

4. Which NPD phase includes your final opportunity to make a go/no-go decision?

a. Screening/scoping

b. Development

c. Test and validate

d. Launch

e. Business case analysis

5. Contribution to fixed costs is equal to __________?

a. Fixed costs minus variable costs

b. Price minus fixed costs

c. Price per unit minus variable costs

d. Profit minus total costs (fixed and variable)

6. What are the options if the target costing process is not successful?

a. Kill the product

b. Send the product back a level for incremental improvements

c. Radically design the product

d. Re-dorecast

e. All of the above

f. A and C only

Reference no: EM132219125

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