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Knowing how much online product reviews can shape consumer behavior, the other co-founder of your company has just circulated an internal email message with the not-so-subtle hint that everyone in your small startup should pose as happy customers and post glowing reviews of your new product on Amazon and other shopping sites. You're horrified at the idea—not only is this highly unethical, but if (or more likely when) the scheme is exposed, the company's reputation will be severely damaged.
Your task: You would prefer to address this in a private conversation, but because your partner has already pitched the idea to everyone via email, you have no choice but to respond via email as well. You need to act quickly before anyone acts on the suggestion. Write a response, explaining why this is a bad idea and telling employees not to do it. Keep in mind that you are chastising your business partner in front of all your employees. Make up any names or other details you need.
What are some social and ethical implications of such excessive (one sided) negative reporting about the decline of US export competitiveness?
For an additional fee, a customer purchasing a Sears Roebuck appliance, such as a washing machine, can purchase a three-year service contract. The contract provides free repair service and parts for the specified appliance using an authorized Sears s..
It has been determined that a 90% learning curve applies to a particular assembly operation. It takes 30 minutes to assemble the first unit. How many minutes are required to produce the 5th unit? What about the 30th unit?
Although successfully positioning a new product in a well-established market may seem difficult, Method Products shows that it is not impossible (Kotler & Keller, 2012).
Describe the crisis or disaster that took place.Compare and contrast the crisis management style exhibited by the persons in a position of leadership at the time of the crisis, with what you imagine "your" leader would have demonstrated. Discuss the ..
What organizational culture symbols and the impact on organizational behavior?
A power plant in California uses coal at the rate of 100,000 pounds each day. It also uses MRO material at a rate of 1,000 pounds each day. The coal cost $0.01 per pound, whereas MRO material cost $10 per pound, on average. Holding cost at the power ..
Critics of tobacco industry allege that in developing markets cigarette manufacturers create special tobacco blends that contain additives to give extra kick
What is the total number of orders per year using EOQ? What is the time-between-orders (TBO) in weeks if using EOQ?
Determine the project benefits, organizational readiness, and risk culture of the company in the case study. Provide justification for your response.
You saw an interesting article describing a Suitable Suits program at Barnard College.
Facility building is paramount after cities win a bid to host the Olympic Games. What is one of the biggest concerns, outside of construction costs
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