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Ongoing alliance versus beginning new relationship

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Reference no: EM132090717

Strategic Alliances in the Pharmaceutical and Biotechnology Industry

1. Identify different challenges that exist for maintaining or strengthening an ongoing alliance versus beginning a new relationship. Should this alliance occur? Why or why not?

2. What do you think are the possible major tensions that exist when a pharmaceutical firm forms an alliance with a biotechnology firm? How would you try to address those tensions?

Reference no: EM132090717

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