One way for the organization to use exploratory research

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Reference no: EM131732102

Read the chapter 3 material and answer the following:

A. Select one of the following organizations and describe one way for the organization to use exploratory research, one way it can make use of descriptive research, and one way it can make use of causal research: (1) a bookstore, (2) a restaurant, (3) a department store, (4) a zoo, or (5) a hardware/home improvement store. You may select the same organization as in the previous week or a different one.

Assume the selected organization wants to determine the purchasing habits of consumers. What research design would you recommend? Discuss how social media can be used in implementing this design. Also discuss secondary and syndicated sources of data that may be helpful in implementing this design.

Reference no: EM131732102

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