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One source of new-product ideas is competitors and Steven Fischer recently joined Frankie as well as Alex Specialty Products as a brand manager. His new boss told him, we don't have a budget for new-product development. We just observer our competitors' new-product introductions as well as offer knockoffs of any that look like they will be successful.
1. Is this practice ethical and Why or why not and Justify your answer.
2. Give four instances of products that have been introduced based on similar products
Your supplier in Latin America sends you two airline tickets as a token of appreciation for doing business with them. Your company does not allow employees to accept gifts over $50. It is customary in Latin America to give a gift for doing busines..
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Explain the concept of analogical reasoning and describe a decision in your personal life that would have benefited from analogical reasoning.
Target marketing strategy assignment
What were the results? What are the limitations and significance of the data? What are ethical implications of data misuses in this case?
Consider the statement: "Strategy analysis seems to be an unnecessary detour in doing financial statement analysis. Why can't we just get straight to the financial management and accounting issues?"
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