Offering what is in the best interests of the patients

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Reference no: EM131689867

In terms of marketing, it can be tempting to think that the latest, greatest technology will attract the patients. In some cases, that may be correct. But the patients often have little or no understanding of the benefits of the new tech. Should marketing focus on attracting patients or offering what is in the best interests of the patients?

Reference no: EM131689867

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