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The Blue Ocean Strategy provides a systematic approach to making the competition irrelevant (Kim and Mauborgne, 2006).
To what extent does this viewpoint challenge the conventional models of strategy? Is this a state of business utopia or reality? Critically justify your analysis by drawing on relevant literature.
Additional Requirement
This question is a part of Corporate Strategy and it discusses about Blue Ocean Strategy that challenges conventional models of strategy. This has been discussed in the solution in detail.
Word limit 2000
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