Objective responsibility and subjective responsibility

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1. "Humans have sensitive antennae for picking up the tiniest of cues that impinge on emotional needs. And the eye is a vital conduit." Known this, what points a marketer need to focus when planning and designing an advertising message that will generate a desired outcome? Explain.

2. Describe each the three dimensions of Objective Responsibility that Cooper outlines. Explain the difference between Objective Responsibility and Subjective Responsibility.

3. Explain a brand equity and source of brand equity ?

Reference no: EM132167631

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