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Number of interesting issues that arise in yield management

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Question

1. In an overview of the major operations planning activities in a typical service organization, which of the following activities follows sales and operations (aggregate) planning?

a. Process planning

b. Workforce scheduling

c. Master scheduling

d. Order scheduling

2. Which of the following is not one of the "number of interesting issues that arise in yield management"?

a. Pricing structures that must appear logical to the customer and justify different prices

b. Designing yield management programs that cannot be imitated by a competitor

c. How to handle variability in customer arrivals, duration, and interval

d. Managing the service process

3. Which of the following is the OUTPUT of the sales and operations planning process?

a. Happy leadership

b. Satisfied customers

c. The production plan at the product family level

d. Marketing strategies

4. The sales and operations planning process requires a capacity check of major or constrained aggregate resources to ensure plan viability.

True

False

5. The GOAL of all organizations should be to ___________.

a. Increase marketshare

b. Be profitable

c. Seek automation

d. Eliminate bottlenecks

Reference no: EM133446292

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