Now your company decides to explore the brazilian market

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1. Would you say that Anton has been a bully to Tamiko? Why or why not? Assume, for the sake of discussion, that Joe and Fred had not been responsive to Tamiko’s concerns and Anton’s behavior toward her continued unabated

2. Assume you are the VP Global Marketing of Lego. Now your company decides to explore the Brazilian market. Focusing on the impacts of culture and use the concept of consumption process, develop a plan of actions you would like to take to enhance your firm’s performance in Brazil. Share your rationale.

Reference no: EM132298100

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