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In the nonprofit world of the performing arts, box office technology has essentially remained the same since the 1980s. A company called Tessitura is trying to change that. Tessitura is able to track every transaction with its patrons in one database. The information collected includes ticket purchases, fund-raising, volunteering, and gift shop purchases that will help symphonies, operas, and theaters develop customer profiles in order to tailor their sales messages to specific individuals. In other words, Tessitura will allow arts groups to engage in:
mainstream marketing
relationship marketing
market aggregation
societal marketing
Provide examples of three countries and how unions operate in those countries in regard to HR management.
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According to the textbook, ongoing challenges in the global business environment are mostly attributed to unethical business practices, failure to embrace technology advancements, and stiff competition among businesses.
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Explain Segmentation at the Grocery Store and Pick an aisle in a grocery store for example the cereal or snack aisle or a specific food
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