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In your opinion and from your experience, do you agree that non-verbal communication systems (i.e., time, space, symbols, relationships, agreements, things, and etiquette) vary across cultures? Can you think of specific examples?
How to Narrow Your Target Market
Consumer needs and wants are what drive marketers to succeed in selling their products or services through a variety of methods. Describe the process from consumer need to purchase behavior
Identify the risks and the potential decision biases in your scenario. Propose the corrective steps that should have been taken to overcome these biases. If a risk assessment was conducted how did this affect the decision-making process
Describe the new product or service. Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market
What risks and benefits do you think a business should consider before creating an online store
Horizontal conflicts are conflicts between different levels of the same channel. Vertical conflict occurs among firms at the same level of the channel
Mutual awareness of cultural references is essential in international business. Levels of formality vary greatly among cultures. In most situations, restraint equals respect.
Explain Product in the marketing mix and describe the key points of a good or service as it applies to the piece of the marketing mix
segmentation targeting and positioning stp form the foundation for a companyrsquos entire marketing plan ndash all
What process strategy (from the four process strategies) is applied in that organization and Where is the headquarter (or distribution center) of the organization? Are there any benefits locating there? If you could choose, where would you choose
Explain how journalistic ethics affects marketing public relations professionals. Explain why building relationships with journalists is beneficial to marketers. How does ethical behavior guide these relationships
The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. If you worked in the marketing department of BP or Toyota, explain your department's responsibility related to these issues
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