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You need to decide your advertising method to introduce new products of the Norwegian Cruise Line (NCL). To reduce advertising and marketing costs, the company does not want traditional advertising methods, such as paid-commercial and newspaper ads. Discuss and identify a cost-effective marketing method for the NCL.
Audi Motors is considering three sites - A, B, and C - at which to locate a factory to build its new-model automobile, the Audi SUV XL500.
If you are the founder of a new analytics company or the leader of a major new analytics initiative within an existing company, what business areas would you focus on, what types of goals would you define, what types of data would you collect, and wh..
With relevant examples, discuss how philosophical assumptions, the problem to be studied, the data to be gathered, and the methods of data analysis to be employed are related in conducting qualitative research.
Explain the limits on the types of products and services a commercial bank can offer. What are pros and cons of outsourcing and offshoring? Should we curtail outsourcing and offshoring to protect jobs? Discuss with an example a situation where a cour..
Imagine that you are a Chief Marketing Officer (CMO) tasked with preparing a presentation that explains your company's strategic, functional, and operational marketing planning strategies to a recent new-hire to your companies marketing team. What ki..
What is the "scope" of a firm and what does that have to do with global strategy? Give two examples of companies that have changed their scope in the last 1-5 years and why they made the change and the results.
Step Three: Using the search or searches you provided in Step Two above, locate relevant secondary authority from AmJur, CJS, or ALR regarding those issues, thoroughly review the first 5 results returned, and provide the following information: Did an..
Is there -quality product perceived as better product by consumers?
What is lean six-sigma and how would you apply it to a quality management system?
Assume that you are reviewing the EPRS decision associated with a production operation where P=4000 units per year,
What problems might be involved in attempting to utilize attitude measures to predict specific behavior. Support your answer.
We discussed the risks companies encounter when implementing automation into the business, and how the company could address potential layoffs. Why do organizations not realize their full ROI from new technology used to automate existing processes?
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