New product development process to prevent the failure

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1. Identify a new product that you have seen introduced recently that totally failed in the market. What could have been done differently in the new product development process to prevent the failure? (100 words and provide reference)

2. Is brand loyalty as important a factor today as it was 10 - 15 years ago? Why or why not? (100 words and provide reference)

Reference no: EM132191367

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