New product development process

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Reference no: EM134035362

Question

Sivakumar and Roy's article "Global new product development: moderating role of national culture on the link between buyer-seller interactions and innovation outcomes" reintroduces us to Hofstede's cultural dimensions and addresses the impact national culture has on new product development. Answer the following.

1. Define the role that culture can have on the new product development process.

2. Are buyer-seller interactions relevant? Explain.

3. Based on the article's findings, what advice would you give executives who are managing new product development across national cultures? Does your advice change given then the stage of the process?

Reference no: EM134035362

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