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A medical group recently conducted an advertising campaign for its new pediatric orthopedics department. After 4 weeks, a telephone survey found that 42% of the families with children under the age of 18 years were aware of the service. Six months later, it found that 12% had actually used the service and 3% said they were regular users of the facility for their children's orthopedic needs. Compare this organization's advertising performance to that of the hospital discussed in Table 14-7 in this chapter. How does this organization compare in terms of its media, creative, and service effectiveness ratios? Where might the medical group need to make adjustments?
The X Press publishes a wide variety of books. One of their steady sellers is Operations Management, now in its fifth edition. X expects that the next edition of this book will sell approximately 12,500 copies annually for the next few years. Lee cha..
You have just started work as an intern in the purchasing department of Westridge Systems, a manufacturer of electronic control systems for manufacturing assembly lines. You do not know much about electronic equipment, but your supervisor has given y..
Describe how employing a large number of new workers requires strategic recruiting planning and operational efforts, and discuss what aspects might be different in smaller firms.
The emotions that you project during negotiations may affect the negotiation outcome. Discuss how emotions can have a positive impact and a negative impact on negotiations. In addition, identify ways that emotion can be used as a tool in negotiati..
Travel and tourism historically have been on the rise. What are some of the factors that have caused the increase in tourism? How about during the economic downturn?
Describe some of the key decisions its management has faced within the past year or two. Identify an ethical issue the organization either faces or has faced in the past. If it has not been resolved, provide an analysis of how the issue should ..
Failsafe Textiles employs 3 highly skilled maintenance workers who are responsible for repairing the numerous industrial robots used in its manufacturing process. A worker can fix 1 robot every 8 hours on average, with an exponential distribution. Wh..
Dan, a young man of 55, has been recently admitted to the emergency ward of a large urban hospital after suffering a fall that damaged his ear, broke his arm and may have caused internal bleeding in his brain. If you were to look at this as a consequ..
In reliance on the anticipated receipts, Kids Care contracts for the construction of a residence for homeless teens. After the concert, Gerard tells Kids Care that he has decided not to donate the receipts to the organization.
What are the different challenge to expect in the set-up operating, and sustaining (or closure) stage in managing innovation networks? Give an example of a product or program and the challenges it faced in one of these three areas.
Form a group of three or four, and list five to ten specific things that project managers can do to help manage stakeholders. Provide you own examples of successful and unsuccessful relationships with project stakeholders.
Summarize both the Stanford Prision and the Milgram experiment. Explain what one of these famous experiments tells us about human nature. Why is the experiment relevant to an ethics course?
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