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1. Up until 1900, advertising was done primarily in print form. Why do you believe that was the case? Do you believe there were any other options, and if so, what were they?
2. Television and radio both emerged as new mediums for advertisement in the 20th century. Which do you believe has been better for marketers and why?
3. Apple paid a pretty penny for its Super Bowl advertisement in 1984, setting a standard that is still followed to this day. Why do marketers spend so much money on the Super Bowl every year?
4. Starting with the end of the 90s, marketing went from being completely outbound to a system that was based more in a relationship with the customer. What technology made this possible, and why do you believe it's advantageous?
5. Which type of advertising do you find the most annoying, and why?
Explain Orbitz Internet Site and Discuss the impact of legal and regulatory and or ethics issues
Marketing of Medical Services to Insurance Companies, You are responsible for marketing laboratory services to various managed care plans in your region. Compare three approaches for promoting these products to a preferred provider organization (P..
Write 400 words or more about your favorite marketing ad. Mix in what we have discussed up to this point in the class. Who is their PPC? Where is the product/service on the Pyramid of Needs/Wants, etc
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Imagine that you were employed at this nonprofit at the time of the crisis and were tasked by the Board of Directors to develop a public relations plan to persuade the public that the facts of the matter are not as bad as what has been reported in..
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L'Oreal's DIESEL, which is a global, luxury product manufacturer (Fuel for Life, etc.) decided to develop a new product line. DIESEL wants to offer to the market, for the first time ever, a MEN's product line (fragrance excluded, because it alrea..
you are the ceo of a small chain of womens clothing stores. you notice that your total sales are beginning to dwindle
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