Solution-New irr under assumption, In the S6 Marketing Mix

New irr under assumption

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In the S6 Marketing Mix Table (line 195), the sales promotion people say that their last short-term promotion campaign led to new trial and permanent switching of buyers of competitive products to our brand and that the enduring effect in years 2-5 should be assumed to be 20% of the first year Cash Flow/Profits. What is the new IRR under this assumption?

56%

62%

67%

Reference no: EM131161340

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New irr under assumption

Reference no: EM131161340

Reference no: EM131161340

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