New enhancement should be adopted for product

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1. A business case (used to decide if a new enhancement should be adopted for a product) should have the form of an income statement. Why?

Why is NPV developed on such a product?

What other measures should be present in a business case to decide Go/No Go decision on a new product feature?

2. What are examples, other than from the book, of the following (Identify which of these your firm uses):

Captive Pricing

Reference Pricing

ELDP

Wholesale Pricing

Zone Pricing

Price Discrimination

Reference no: EM131778807

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